CARRERA introduces new global communication campaign. High-impact images, portrait of a generation engaged in live fully and to the bottom each time, looking for pure fun, from emotions to prove, people to meet, enjoy nights and early mornings to watch. The message is direct and immediate, thanks to a clear and surround slogan: "AFTER ALL, NO REGRETS", "After all, no regrets, "an ode to living life with intensity and character, with themselves and inseparable Carrera glasses.
The new models of Sun CARRERA 1 / B and CARRERA 4 / B in metal and the ever present CHAMPION / B eyes hidden behind a mirrored blue original, perfect complements to a determined look, modern and stylish. The history of the CARRERA brand in the eyewear sector for sports, helmets and ski masks has its origins in 1956. It is the story of an extraordinary adventure, between innovation and sport made with success and great passion. With its creative approach, the collection of Carrera sunglasses is addressed to both men and women between 16 and 30 years, new models which fit perfectly, because the new collections are unisex.